Period. As marketers our goal is to reach voters in the most meaningful ways as to drive wins at the ballot box. Our history has evolved and still stands on yard signs, free t-shirts, TV , social media amplification, and most recently the rise of programmatic digital advertising. Web3 if applied correctly is another powerful medium for any political marketer.
Now more than ever before we are at the precipice of having real conversations, eliciting real feedback, and rewarding constituents at scale. Web3 presents the opportunity to merge next generation engagement technology with tangible metrics that point towards favorable results.
As with any emerging technology, the challenge becomes keeping up with the changes, the nuances, and the "wild west-ness" of it all. How to sort through frauds and bad actors is time consuming, BUT, that shouldn't scare you as much as it should scare you missing out on the opportunity to write new histories with Web3.
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